Marketing Your Home

/
IMG-1424.PNG

So...it’s time to sell your house! In a hot market like Denver where half of new listings go under contract within days with multiple offers, it can be easy to think that homes basically sell themselves and there’s not much else to it besides throwing it up online.

Wrong! Your home is one of the biggest investments you’ll ever own, and if you want the most return (💸) on your investment you need to work with a Realtor who has a solid marketing plan...see some of my thoughts below:

MAKE SURE YOU’RE BACKED BY A GREAT BROKERAGE @westandmainhomes sets themselves apart by having a professional in-house marketing team and the marketing materials are gorgeous. Flyers, postcards, social media graphics, custom collateral...no problem!

USE A PROFESSIONAL PHOTOGRAPHER For the love of God, please don’t try to sell a home worth hundreds of thousands of dollars with iPhone photos your Realtor took in the dim evening light with their reflection flashing in the bathroom mirrors. Your Realtor should be invested enough to hire a professional photographer.

HIGHLIGHT YOUR HOME’S UPGRADES + LOCATION Feature cards (notes posted throughout the home) are such a good way to highlight key features and upgrades that make it super easy for buyers + their agents to see the things that add value to your home. I also love pointing out how great a home’s location is - down the street from the neighborhood park, walkable to the great local coffee shop, or super close to main thoroughfares for easy commutes...make sure buyers know that!

GO THE EXTRA MILE There are so many other options to help a home stand out online...Interactive 3D tours, 2D floor plans, walk-through videos, twilight/sunset photos, neighborhood photos, social media ads...All of these are great options to grab buyers attention before they even walk through the door.

Also...All marketing costs should be at the expense of your Realtor, paid for from the commission you pay them. So make sure you choose to work with someone who is willing to invest in your listing and make marketing a priority!